Why Consumers Respond to Non-Traditional Ads like in flight advertising?

Some forms of traditional advertising, like newspaper ads, have been around for over a hundred years. Advertising on other traditional media, like radio and television, became common in the 1960s. In the last 50+ years, traditional advertising has become the standard tactic by which most businesses engage with their audiences. However, many marketers are now[…]

AirAsia India wraps the complete plane for “Kabali”

AirAsia India, the official airline partner for Rajinikanth-starrer Kabali, has devoted a special aircraft, bearing the images of the star, to the movie and the fans of the Tamil superstar. AirAsia Group Bhd-promoted AirAsia India Pvt. Ltd’s special aircraft is a mark of respect to the contribution the Tamil actor has made to Indian cinema,[…]

Paytm CEO Vijay Shekhar Sharma’s views on in flight branding

Vijay Shekhar Sharma, founder and CEO, Paytm. Paytm has a customer base of over 100 million. What began as a recharge and bill payments platform is, today, a mobile wallet, an e-commerce destination and an aspiring payments bank. At present, Paytm’s marketplace boasts a GMV (gross merchandise value) of a little less than $300 million a month;[…]