Why Consumers Respond to Non-Traditional Ads like in flight advertising?

Some forms of traditional advertising, like newspaper ads, have been around for over a hundred years. Advertising on other traditional media, like radio and television, became common in the 1960s. In the last 50+ years, traditional advertising has become the standard tactic by which most businesses engage with their audiences. However, many marketers are now[…]

AirAsia India wraps the complete plane for “Kabali”

AirAsia India, the official airline partner for Rajinikanth-starrer Kabali, has devoted a special aircraft, bearing the images of the star, to the movie and the fans of the Tamil superstar. AirAsia Group Bhd-promoted AirAsia India Pvt. Ltd’s special aircraft is a mark of respect to the contribution the Tamil actor has made to Indian cinema,[…]

Paytm CEO Vijay Shekhar Sharma’s views on in flight branding

Vijay Shekhar Sharma, founder and CEO, Paytm. Paytm has a customer base of over 100 million. What began as a recharge and bill payments platform is, today, a mobile wallet, an e-commerce destination and an aspiring payments bank. At present, Paytm’s marketplace boasts a GMV (gross merchandise value) of a little less than $300 million a month;[…]

Thyrocare advertises on Go air boarding pass

Thyrocare – The World’s largest Diagnostic centre and Pathology lab in India with a focus on providing quality preventive healthcare services at affordable costs chose to advertise on Go air boarding pass offering attractive discounts to customers on preventive check ups. All customers has to do is to just walk in to Thyrocare lab with Go[…]