Seat Back Advertisement
Highest brand recall among all channels. Fetches attention of the travelers several time during a flight
In-Flight ads have the highest recall rate of all media, 77% and generates an over all 25% positive shift in intent to purchase
Research depicts that the captive audience react 10 times better to any advertisement
86% of in-‐flight customers are in a positive frame of mind; hence they will be receptive to advertising messages.
93 % of the travelers gets engaged in the activities which are going on board during a flight.
Highest brand recall among all channels. Fetches attention of the travelers several time during a flight
Large format 4-6 front and back displays creates a zone inside the aircraft.
Touch the consumers when they are most receptive. Disturbance free message delivery
Extremely uncluttered activity. Directly handed over by cabin crew during any flight
Started only in 2013 the activity takes consumer by surprise and hence better brand recall
A popular marketing tool to reach national audience at once. Extremely uncluttered with multiple touch points